Top 3 Things Small Business Owners Should Have in their Social Media Posts

A lot of time can be spent learning about how to have a presence on social media as a business owner, with the dos and don’ts and how best to market your business so you reach your audience. Variety is key to keep your followers engaged and interested, however if you include these 3 things in your social media posts as far as content, people will be more apt to take more time looking at and reading your posts instead of scrolling by.

  1. Be True to You

Honesty is always the best policy in my books, and it comes easier than trying to think of different ways to present yourself if you really aren’t that person. This is the same for your business. A lot of this should be in your business plan from when you started gathering your ideas for your own business. Who are you? What do you believe? What do you do? Why do you do it? What’s important to you? Your customers will connect with you better if they can really get to know you and your core beliefs for them and your business. Creating that relationship makes them want to come see you, call you, and learn more about you. It also allows you to run your business more easily as you are honest from first contact, showing people your passion and interest in what you do and deliver.

2. Who and What Are You, In Images

Real stories can best be told by real images. That connection appears again, creating a strong relationship between business and customer. When people see your face, your staff’s face, hear your voice, your hard working employees voice, see your physical business, inside and out, see and learn about your products and how they are created, learn about and see the benefits of your services, they connect the dots easier with why they should support you by buying your products or using your services. They will recognize people’s faces as they are part of their community and recognize your business as they drive by it each day, Seeing the real is a lot more intriguing than images clearly taken from stock photos online. Those do not set you apart, they include you with others. Let’s see what makes you, your business, your products and your services unique and interesting.

Why are you blogging publicly, rather than keeping a personal journal?What topics do you think you’ll write about?

3. Express and Deliver on your Why

Why should people care to shop at your business? Why should they support you, past the fact that you are a business in their community? We’ve all heard about the why behind what you do and why you do it, so share that with everyone! It should be visible if you are doing the previous 2 things listed here, but you may want to really think about intentionally showcasing this. How are you networking with and supporting others in the communities you do business in? What positive mark are you leaving? The important part of this is to remain consistent through all that you do and say, since it should be the foundation of your business. More and more people do research and read reviews online before making choices. They speak with others and then decide what next steps they will take. Show them why they should choose you.

To summarize, be yourself, show yourself, and express yourself.

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